CMO council stated that 1 in 4 car buyers talk about buying a new car on social media and 38% say they will consult social sites before they purchase a vehicle. Facebook is predominantly where social automotive buyers are. In fact, 84% are using Facebook and 24% of those used it to help source their vehicle. As a dealer, you are able to connect with these buyers using messaging and comment features. Not only is this trackable and in real time, but as a dealer, you can build brand loyalty and enjoy repeat custom. From a customers point of view, you can improve their experience and service by having out-of-hours conversations. If this seems a daunting prospect, take comfort in that Lindores & Griffin offers out of hours no matter what you social media needs are. Lastly, do not forget to share engaging content on all channels- inventory, polls, reviews etc. Make sure all contact information is present and easily accessible.
As specialist’s in the automotive sector, with on and offline experience selling cars, we pride our digital strategy as the industries highest standard and most relevant. Get in touch to find out more.