As digital marketers it’s important that we understand how each platform interacts with one-another. Working with an agency that does not understand your website is a very inefficient and expensive way to market yourself online. Why? More money than you would imagine is spent on targeting the wrong audiences on social media every month by digital marketing agencies that are not utilising the tools on offer.
To ensure we’re reaching the correct people, we need to understand your current customer or your competitors customers. Integrating the Facebook Pixel into your website allows this cost-efficient targeting to come into place because it enables us to measure, optimise and retarget adverts to users who’ve, for example, visited your website.