Whilst supporting A-Tech Racing team at 24H Barcelona last weekend I have spotted a trend across the Automotive Industry. It’s becoming increasingly common for private owners of rare, classic and sports cars to be investing in social media marketing and commissioning high quality videos, photos and stories to be shared on dedicated Facebook and Instagram pages. These owners intend for these pages to not only showcase the exotic car, but to support or increase its value when it comes to sell – or raise awareness for it to be entered into an important motoring event (also increasing value). Having been approached by a client to produce high quality photos and video’s to display on Instagram, it was important to shift our traditional objectives and focus on the story. If you have a high value or collectable automobile, Lindores & Griffin would be delighted in assisting you through the necessary digital platforms to sustain its value.