Using the Facebook Ads manager, we’re able to create look-a-like audiences utilising custom audiences we’ve built using the Facebook Pixel.
We can create an audience of Facebook and Instagram users between 1% and 10% of the population of a specific country.
We can create an audience that has similar characteristics, behaviours and interests as those who, for example, have liked or followed your page, and target them with a ‘Page Likes’ advert to increase social clout on your social media pages.
We can create an audience that looks like (according to Facebook’s algorithm) those who are visiting the, for example, Contact page on your website.
This is a wonderfully powerful tool Facebook offers and enables us to refine and target users with adverts in alignment with your business objectives.