Interactive social media adverts are essential when marketing a high-end or luxury product. From our research and testing, we have seen a dramatic increase in engagement when our adverts contain multiple images and a processed call-to-action. When running a campaign for a client who sells performance cars, we utilised the powerful targeting features on social media and were able to categorise these products. We offered a range of relevant and interactive adverts promoting Lamborghini’s from £150,000 to £400,000. Be sure that spending on these adverts is sufficient, and that you are constantly measuring the adverts performance. We would recommend result analysis every 2 to 4 hours. Your audience is on social media, there is little debate. However, ensuring that your audience is seeing this message is vital. For more information on how we gathered a look-a-like audience and applied this into a cost effective Facebook Advert campaign, get in touch. We’d love to share more of our findings.