£1m Ferrari parts

The discovery and sale of the rarest Ferrari parts in the world (including 250 GTO chassis) was something that industry experts knew would shake the classic car world, particularly for investors, restorers and dealers. In order to break headlines and capture the imagination of the classic car world, we were put to work on campaigning this high-profile sale.

chris routledge ceo of coys

We didn’t keep it quiet.

Our marketing campaign and creative story telling personified the historic event and captured the imagination of collectors and enthusiasts a-like. Our story telling on social media covered the unveiling and discovery phase, leading onto our promotion and cataloguing for the sale of each part. The advertisements were targeted at not only individuals, but companies seeking b2b sales. Our effective digital campaign quickly caught on to international media and was written about by the likes of The Daily Mail and The Telegraph.

The reach of this campaign, along with our advertising efforts has been impossible to record. However, we estimate it to be well over 1 million people. The sale drove results of over £1M.

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